RNIB are the UK’s leading charity offering information, support and advice to over two million people with sight loss. The pioneering work helps anyone with a sight problem – not just with braille and Talking Books, but with imaginative and practical solutions to everyday challenges. People are still losing their sight unnecessarily. RNIB campaign to eliminate avoidable sight loss and support research into the causes and latest treatments of eye disease. The projects such as Talk and Support and Parents’ Place make a difference to people’s lives. RNIB need your support to fund our vital work. As a charity RNIB rely on your generosity.
The element is a 3D representation of the ‘N’ from Namal, using negative space. The perspective and depth in the icon suggests stability and solidity, while the use of negative space gives the whole icon a sense of spatial fluidity – Namal is strong, yet flexible enough to mold itself to any market scenario. The ‘arrow shaped’ elements in the icon, also lends a degree of dynamism to the logo and derivatively to the company.